What we’re investigating
ProbeHaven is investigating how experiments, feature flags, personalisation systems and campaign platforms interact once an organisation is running more than one of them at a time. Individually, each of these systems is well understood. Together, across separate tools and teams, they can quietly undermine confidence in what is actually driving a result.
This is research, not a product demo. No product exists yet, and none is assumed to be the outcome. The goal is to understand whether this is a real, measurable operating problem before any decision is made about building something for it.
What we’re looking at
- How experiment results are affected when feature flags, personalisation or campaigns overlap with a running test
- How teams currently detect — or fail to detect — these conflicts across separate systems
- What existing workarounds, processes or tooling teams already use to manage this
- Where the practical and organisational cost of this problem actually shows up
What participation involves
A conversation about how your organisation runs experimentation, feature flags, personalisation or campaign systems today. There is nothing to install, demo or evaluate — this is research, not a product demo. Responses are used for research purposes and handled in accordance with our Privacy Notice.