FlagConflict Sentinel
Spot feature flags, experiments and campaigns that overlap, before they blur what a result really means.
ForProduct, growth and experimentation teams.
Practical digital tools
Small tools. Better decisions.
Focused tools for specific jobs: a web app that helps teams spot overlapping experiments and feature flags, and a spreadsheet system for Excel and Google Sheets that shows home bakers what each product really costs.
Our products
Home Bakery Profit System
Cost your ingredients and recipes, then see a recommended price and whether each product really makes money.
ForHome bakers who sell what they bake.
Available now: Excel and Google Sheets, each in Light and Dark, in one purchase. Best on a computer. Founding-customer pricing; current price shown at Gumroad checkout.
WEB APPUse it in your browser. Nothing to install.
XLSXA spreadsheet file you download and keep.
How the two formats workHow we decide what to build
One focused tool at a time, for a job that is fiddly, slow or easy to get wrong, and only when the evidence says it will help.
Also on the workbench
Possible future products. Not for sale, and no release dates.
- Reseller Profit Intelligence ExploringWhich items actually make money once platform fees, postage and your time are counted?
- Landlord Property Performance ExploringHow does each property really perform once running costs, empty periods and repairs are counted?